About Us

About Us

WE BRING A POWERFUL COMMITMENT TO OUR CUSTOMERS.

“When you give your job to APL, we’ll not only take great care of it but it will be done right, on time and within budget. I’m committed to making sure you’re completely satisfied with every job we do for you.”
Lee Robertson, President

Lee Robertson, President

Lee has been around the power services business his entire life and is a native of the Chattanooga area growing up in Rossville, Georgia. Upon graduation from Ridgeland High School he wasted no time getting to work in the power services industry starting as a Groundman for P&E Electric doing URD installation.

He advanced quickly and next became an Apprentice Lineman for Dillard Smith Construction Company in Chattanooga. After four years there, he joined the North Georgia Electric Membership Co-Operative as a Journeyman Lineman for two years and then the Electric Power Board of Chattanooga as a Journeyman Lineman for five years.

In late 2004 Lee saw an opportunity to satisfy his entrepreneurial spirit by acquiring a small power services company, serving the Chattanooga area, called Advanced Power & Lighting. The acquisition was completed in early 2005 and the company that is now known as APL Power Services has grown from 14 employees and under $2 million in sales to over 120 employees and $9 million in sales.

Lee is a hands-on manager who is committed to quality work and total customer satisfaction and he lives by the motto that “APL will always deliver solutions and never make excuses”.

When he’s not working, Lee enjoys spending time boating, camping and attending NASCAR races with his wife and their two children.

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Greg Piccione, Marketing & Operations Manager

Greg brings over 25 years of electrical distribution experience to APL and its customers. He started his career in 1985 at Pike Electric as an Equipment Operator and worked his way through the ranks to become an Underground Crew Foreman. Looking to further his career and grow his responsibilities, Greg joined Mastec Energy Services in 2001 as a General Foreman and he worked his way up to the role of Operations Manager for Mastec’s Central Division. In 2010 Greg left Mastec for an opportunity to become the Marketing & Operations Manager for APL Power Services.

Over his 25 year career in the power industry, Greg has developed numerous long-term relationships with Electric Cooperatives throughout Georgia and Alabama. Some of his past customers include Georgia Power, Alabama Power, South Carolina Electric and Gas, Sawnee EMC, Jackson EMC and Carroll EMC to name just a few. One of Greg’s primary objectives in his new role with APL will be to build upon these relationships and ensure that APL exceeds every customer’s expectations for quality work that is done on-time and within budget.

Greg is an active member of Midway Church in Villa Rica, Georgia with his two sons, Greg Jr. and Adam, and his Fiancé, Debi Lewis and her sons, Ren, Ryan and Riley. When he is not taking care of APL customers he enjoys spending time with his family and vacationing in the Cherokee Mountains of North Carolina, riding his Harley Davidson motorcycle and playing golf. He admits to not being the most accurate golfer and says he would enjoy it even more if he could find some GPS activated golf balls to help him more easily locate his occasional errant shot.

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Brad Perra, Project Manager

Brad is responsible for managing APL’s underground excavation and installation work, which includes daily supervision of all boring, service and communication duct crews. He is also responsible for ensuring every APL job is in compliance with all applicable codes. In addition, Brad schedule’s all crews and has regular communication with customers to keep them up-to-date on project status and make sure their needs are being met.

Brad has extensive experience in the construction and power industries and prior to joining APL, ran his own construction company for four years. He has also been a Sr. Engineering Designer with the North Georgia Electric Membership Cooperative where he was responsible for both designing and installing underground and overhead electrical distribution lines. Prior to that, Brad was a Construction Manager with the Dalton Whitfield Waste Management Authority where he was responsible for managing the installation of all electrical systems for a state-of-the-art Sub-Title D plastic-lined landfill.

Brad lives in Rock Spring, GA and holds a Tennessee general contractor license, a Class A commercial driver’s license and a private pilot helicopter license.

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